The adult toy industry has an appetite for research. Why? Because it helps them better understand their customers and what they want to buy, which in turn helps them sell more products.Collecting data can be a challenge because of the sensitive nature of sex toys; but companies are still finding ways to collect valuable information about their customers' needs, wants and desires--and what they think about specific products or brands.What kind of data do they collect? They might ask questions like: Do you own any sex toys? What kind of sex toys do you own? How often do you use your vibrator/dildo/penis sleeve (etc.)? How much did it cost? Do certain features matter more than others when making purchasing decisions?