You probably have already heard a lot about organic ranking and might be wondering what it’s all about. So much emphasis has been placed on this concept lately, and it’s now a crucial part of businesses to succeed online. In this article, we’ll take you through the key things you should know about how to improve organic ranking for franchises.

In simple terms, organic ranking is the rating that determines the position of a profile or website on search engines. Rankings generally vary according to search history, region, and keyword. Google determines the ranking of profile pages and websites according to their relevance and quality. This is also the same principle that is used by many other search engines today. Basically, the most useful, trustworthy, and relevant information is usually placed on the top pages of search engines.

For a search engine like Google, it’s important for your pages to rank on the first result page. This is because users hardly go beyond the third page when searching for products, services or solutions to their queries.

Difference Between Organic Rank and Paid Rank

One of the key things you should note is that organic rank and paid rank are two different terms. Mainstream platforms and search engines consider paid search results as ads, and even though there are determined similarly to organic ranks, the main factor influencing them is the amount that an advertiser pays to associate certain keywords to their landing page.

Search Engine Optimization

The quality of a profile or a site is determined based on different factors, and these factors are different for different platforms, including Google, LinkedIn, Amazon, and Facebook. Despite these differences, there are different traits that can increase the quality of sites. SEO tips to improve organic rankings a unique way to cultivate these traits is with search engine optimization (SEO).

It’s worth mentioning that most of the strategies that are used in improving the organic ranking of websites are basically SEO strategies. One of the benefits of proper SEO is that it helps in improving user experience and interaction, which is vital for better organic ranking.

How the Digital Footprint of Franchises Differ

Digital footprint is the term that is used in describing one a brand presents itself online. It’s worth noting that your brand is the main thing that people will always say about you, even when you are not there. Digital footprint represents all the places your company reaches online. Earned media coverage, social media accounts, reviews, and websites are all the factors that contribute to the perception that your company leaves online.

One of the key things that every franchise business should ensure is that they are able to direct their SEO strategies to cater for the digital marketing challenges they face. Remember that non-franchise business owners and franchise business owners have different goals.