8 Actionable Tips for Creating Custom Boxes that Pack a Punch

 

Custom Cupcake Boxes are some of the most under-utilized yet effective marketing tools available to ecommerce stores. They provide an opportunity to showcase your product, brand and value proposition in front of your target audience – and potentially convert them into customers – at every step of the consumer experience. Today, we’re sharing eight tips that will help you create custom boxes that pack a punch. We hope you find these insights helpful!

 

1) Identify your customers

When it comes to business, your customers are at the heart of it all. These are people who have an immediate need or want and are ready to buy whatever it is you’re selling. The problem is, businesses these days can appeal to more than one customer segment; you could have male and female customers, say, but also their children—so even though they’re all buying from you, they might want very different things.

 

2) Choose the right type of package

There are four types of boxes to choose from: corrugated, foam, plastic and flat-pack. However, they all have their uses depending on what you’re shipping and to where. To keep costs down (because let’s face it, printing boxes is not cheap), choose a type of box suitable for your items and use it again! Be creative – even recyclable cardboard can be used again with some smart design tweaks!

 

3) Invest in quality

It may sound expensive, but high-quality packaging is worth every penny. Your customers will notice if you go cheap with your boxes. Cheap boxes can also impact what your customers think of your brand and make you look like an amateur—even if it’s just packaging. To show off what’s inside in style, make sure to invest in custom-printed boxes.

 

4) Branding is everything

Your packaging is an extension of your brand, and your box design can help you connect with customers in ways big and small. A good-looking box can draw customers to your products like moths to a flame; conversely, a poorly-designed or boring box can send them packing. Don’t let dull designs get in your way—check out these 8 tips for designing custom boxes that pack a punch!

 

5) Shop around for prices

There are lots of companies out there that offer custom packaging. If you can find one that’s not too expensive and does quality work, then go ahead and get those boxes! However, if it looks like your best bet is to create your own boxes, make sure you shop around to see what’s out there. Design software costs money, but could be less expensive than paying someone else to design them for you.

 

6) 3 Ways to Get Customers to Use Your Boxes Longer

As you think about custom boxes, consider how to get your customers to use them longer. The more they use them, they more they’ll see your logo and notice other information such as offers, reminders and so on. Here are three tips you can apply right away

 

7) 10 Steps to Choosing The Right Supplier

When it comes to outsourcing your packaging, you want to be sure you’re getting top quality products. Because branding is an important aspect of business, finding boxes that fit your brand and get noticed can be extremely difficult. To ensure your customers are happy with their custom box orders, consider these tips when searching for a packaging supplier.

 

8) What are you waiting for?

If you’re serious about making an impact with your brand or business, don’t wait around. Contact Print Aura today to learn more about custom boxes and customize packaging services. We have years of experience in helping entrepreneurs launch their businesses—and we’re excited to partner with you on your journey as well! Get in touch with us today to get started. We can’t wait to hear from you!