Common International SEO Fails And How to Avoid Them

If you are already having a website that is already up and is also running successfully locally, there are chances that you are on the lookout to expand to the international market. So if you want to have an expansion on your road map, there are several common SEO issues which can hold back your success, Here you can hire SEO services company that can help your business growth, In this article, you will get to know some of the common international SEO mistakes that you could be making and how to avoid them on your website-

Not considering domains:-

@1 The first and the basic step that a business owner should consider it when extending the reach of their business site into the international market is to have the proper domain of your website.

@2 Domains which are specialized in a specific country are not likely to perform well in the international search engines.

@3 For eg; if you are having a domain name as .co.uk then it would not perform as well in the international search engines because this domain name is the UK focused domain name.

Assuming English is OK in a particular country:-

@1 Another big issue for the people taking the first steps to an international market is assuming English is OK for some of the markets.

@2 Understanding the English language is not equivalent to being comfortable using the language online and on websites.

@3 Thus, it is not always safe for you to assume that people in a certain location will always be happy to use English as the online medium of communication.

Automatic translation:-

@1 Moving on from English, some people think that the easiest way to implement translation on a website is to use some form of automated translation tool and though, this is not recommended.

@2 Committing this type of mistake completely misses out the languages that you should use.

@3 So, you need to be careful about the automatic translation.

Problems with Hreflang tags:-

@1 Mistakes in using Hreflang tags are being considered as one of the biggest concerns of the international website owners.

@2 One thing which is needed to watch out for these tags is to make sure to use the right format of the code by not making up the language and country combinations.

@3 Also, make sure that you are not linking through the pages which are different from those in your canonical tags.

Conclusion

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