When it comes to marketing and promotion, visuals are everything. In this regard, an effective marketing element is a graphic design. This is especially true for businesses as well as companies that sell and offer products and services. Customers and clients are enticed and attracted by what they see. With the knowledge that graphic design is important in a business, many people are simply into hiring graphic designers to do their designs. If you’re looking into hiring one, you can choose between three options – a freelancer, an agency, and a graphic design studio. Which one is the best option?

The comparison

One thing that many people misunderstand is that a freelancer, agency, and design studio have a few differences although they have the same function. Here are a few things that you should know about them.

The first designer is the freelancer. A major difference between a freelancer with an agency as well as a studio is that the freelancer works alone. He or she makes use of his or her resources, skills, and knowledge. While some freelancers can accommodate complex design projects, they are not able to handle more work for they only work alone. Thus, working with a freelancer will also take more time than working with the other types of designers because they have limited space, resources, and manpower.

The next designer is the design agency. Design agencies are made up of professional and well-experienced designers who are competent in doing almost any kind of project. Agencies are backed up with a good array of equipment, tools, technologies, skills, knowledge, and other resources for a design job. Although an agency would seem like an ideal design for a job, the service fees can be quite high. This is for the reason that many designers are handling a particular project and the equipment and technologies used are costly.

Last but not least is the design studio. A design studio is similar to an agency having a collection of designers with equipment and tools used for design. The only difference is that the team of designers is much smaller and the rates are more flexible as wells as affordable. If you’re looking for a well-balanced designer to create your designs, a design studio would be your best option.

Furthermore, Design Agency Leamington Spa offers flexible rates and speed in accomplishing a project. For projects that require more designers and more equipment, design studios can simply hire freelancers or an agency to do their jobs as a sub-contract.

To make sure that you’re hiring the right design studio for your design needs, make sure to ask about their field of expertise in design. Not all designers can do everything – especially if they have limited space, time, equipment, and even people.