HOLOGRAM MARKETING-THE FUTURE OF DIGITAL MARKETING
Hologram marketing is no longer a term from the far future. They are driving the future of marketing especially with their out-of-home(OOH) advertising. The demand for hologram marketing has increased as it allows brands to display their products in 3D with a hologram projected around it. In March 2020, PUMA used a hologram OOH ad campaign to display their new sneakers in Chicago. Stationary billboards are not enough to create brand awareness and generate attention.
3 REASONS WHY HOLOGRAPHIC MARKETING IS THE NEW BLACK
- The X-Factor
Holograms have a unique way of breaking through the noise. Today, brands are finding it difficult to hold consumer’s attention. Holographic marketing is something that intrigues the people. If you see a holographic ad on your way home, you would most probably stop, make a video, and share it on your social media accounts. However, this is not the case with billboard advertisements. Brands are looking for opportunities to differentiate themselves from their competitors and catch the attention of potential customers. Hologram marketing is the key to successful branding of your product in the future.
- Demonstrable & Experiential
Holograms provide a real-life marketing experience to the consumer. Nobody would walk past a holographic advertisement without noticing it. WWF used holographic displays to raise awareness to end illegal animal trafficking by having a hologram elephant roam around the streets of London. Hologram ads not only allow consumers to experience it but also create a long lasting image in their minds. In addition, it also provides entertainment to the viewers and creates a memorable experience.
- Memorable
A memorable experience allows the consumers to share it with their friends and family. Holographic marketing is memorable due to its lifelike qualities. The two factors mentioned above of holographic marketing helps in creating a memorable experience for the consumer. Again, take the example of the WWF October 2018 campaign, when people saw the holographic animal display they shared it on different social media platforms, therefore, increasing the share-ability and compelling more and more people to re-share it. You can take another example of a 3D display of a roaring lion in China that attracted attention online. Logozila UK also helps you in creating a memorable brand by using digital marketing tactics that you were looking for.
THE FUTURE
As more and more people are becoming aware of the importance of hologram marketing, brands are incorporating it in their marketing strategies. This increases opportunities for brands to create an extremely unique experience for the viewers. As online marketing is becoming more and more overcrowded, holographic marketing allows brands to grab the attention of consumers without using online platforms. Lastly, hologram marketing offers an opportunity for brands to connect with consumers on a deeper and stronger level by transforming them into loyal consumers.