Being one of the most famous web-based entertainment stages from one side of the planet to the other, Facebook is where every single one of us can figure out what is the deal with our companions, the events and things occurring in our networks. Assuming that the reports are to be accepted, in excess of 40% of Facebook clients continuous the events each and every month which comes to 35 million Facebook event sees each and every day. Now that is monstrous, correct?

March 29th, 2022

My new post.

Use Event Submission Sites List

A common mistake for virtual event organizers is to not think beyond the date of the event itself. Smart marketers continue to repurpose content from virtual conferences post-event, turning Event Submission Sites List sessions into standalone video content, blog posts, podcasts and email marketing collateral.

People who attended the event should be provided with follow-up marketing that builds on the event experience, and registrants who were no-shows can be reached out to with highlights from the event and encouraged to engage with post event content.

Pitfalls of virtual event listing

There are some challenges and pitfalls associated with virtual event listing that are important to note.

Sitting in front of a computer for hours on end is draining. Known as “Zoom fatigue”, the mental and physical weariness caused by marathon video chats is caused by several factors ranging from multitasking while in meetings to distractions from family while working from home.

Choosing technology

The range of platforms available in the market is overwhelming. While getting started, it's often best to choose one of the most popular or lowest cost options for your first event and then speak to multiple vendors before scaling.

AV costs and remote studios

Ensuring high production value can be costly. To get started, best practice is to opt for events that don’t require high production value such as classes. But if higher production value is required, an internet search will reveal many agency partners that can support virtual events.

Attendance rates/fallout

A common problem for free event listing websites is low turnout rates for the live experience. It's common to see 75% of attendees not show up to the live event. This can be overcome by charging for the event and be mitigated through offering recorded content on demand afterwards.

Virtual event examples and use cases

There are dozens of use cases for virtual events and the types of events have grown since the onset of COVID-19.

Cooking classes and guided tastings are proving to be very popular. One example of this was for Cinco de Mayo where Mario Lopez teamed up with Uber Eats and Chipotle to showcase how to make some of his favourite Cinco de Mayo recipes. This offered people the chance to enjoy a holiday tradition in the comfort of their home while learning some new tips and tricks from a celebrity.

Another popular use case is online concerts. Budweiser hosted a concert with the Black Eyed Peas on YouTube Live.

Finally, in lieu of a motor show launch, BMW launched their i4 model via a live stream.

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