How Effective is event marketing?

Event marketing seems an alluring opportunity for your business, right? Just in case you are still on the fence, we’ve found some more reasons to take advantage of this marketing channel:

52% of business owners claim that event marketing as the marketing channel that drives the most ROI;

47% of marketers say that events are a highly efficient way to engage with customers and prospects;

41% of business representatives think event marketing is a more effective channel than content and email marketing combined;

Over-performing companies spend 1.7x the average marketing budget on live events;

Companies that experience over 30% growth have been increasing their event activity the most.

Event marketing is highly effective for achieving business goals, boosting revenue, and making strong connections with prospects and customers. Still, not all events are equally beneficial for your brand. Let’s unveil the types of occasions that marketers consider the most valuable.

Types of event promotion ideas

Conferences

Seminars

VIP events

Thought-leadership events

Product launches

There are a ton of event formats that can be held both off and online. It’s time to unpack the most popular event types according to the Harvard Business Review:

Conferences

Conferences are large-scale events, which focus on educational speeches from industry leaders and experts. They often include workshops and networking sessions to double the attendees’ benefits. 40% of businesses believe conferences are the most impactful event type for their business objectives.

Seminars

The main goal of this type of local event promotion is to educate visitors. Hence seminars often take place in smaller venues and imply a limited number of participants. 8% of companies consider seminars crucial for achieving their business goals, but this format contributes the most to increasing attendees’ expertise.

VIP events

These events aim at sales acceleration and key customer loyalty enlargement. VIP events can achieve these goals by gathering a room full of influential shareholders, key customers, and other honored guests. 7% of business representatives said VIP events have the highest impact on their company’s KPIs.

Thought-leadership events

The supreme goal of these events is networking. A bunch of professionals with the same interests get together for in-person communication. Thought-leadership events allow organizers to boost their authority in a certain field and drive amazing business results – 14% of business leaders believe this type of event is the most beneficial for their companies’ outcomes.

Product launches

Companies use this type of event to showcase their upcoming products to potential or existing customers. The goal is to make prospects and buyers excited about a new product’s features and benefits.

Event marketing is a potentially powerful tool. It allows you to build and maintain strong relationships, acquire new customers, create robust partnerships, and nail business KPIs. If you want to squeeze every bit of value from this channel, take care of promoting your event.

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