Marketwired Pricing

Public relations aren’t just about sending out a press release.  There are many other factors that should be taken into consideration, and MarketWired.com is right on top of it.  They offer everything from monitoring to track, from blogs to newsrooms, from media monitoring to case studies, and from SEO to social media.  What they want to do is make sure you are able to write your press releases and see what sort of impact they have, in a world where PR is everywhere.  This should allow you to be able to identify your company’s strengths and weaknesses.

If you’re a business owner, you know that your success depends on the wise investment of your resources.

Any dollar amount that you can save gives you more freedom to achieve great results.

That’s why it’s essential for you to know upfront what you will be getting, and what you will be spending, whenever you contract for any kind of service for your business.

Some would say that you “get what you pay for,” and that if you want high-quality service, you must be willing to shell out top dollar for it. But this is not necessarily true.

When it comes to press release distribution companies, there is a wide variety of services available and an even wider range of prices.

PRNewswire

Let’s look at one of the more popular press release distribution services, Marketwired.

By all accounts, the services offered by this company are top-notch. They have an impressive list of distribution channels and also provide great online and social visibility. While syndication is not guaranteed, the average syndication is about 200 media sites.

The price that you will pay for these services is harder to discern, but most sources have found that it costs around $460 for a 400-word press release. In addition, you will pay $150 for every 100 words in excess of the limit. Other fees include $50 for adding a photo, $129 for search engine optimization, and $129 for each audio or video link.

As you can imagine, these prices can really add up, especially if you’re planning to use press release distribution as a routine component of your publicity campaign. Press Release Jet might just be the solution.

What if you could have all these services without the hefty price tag?

Our premium press release distribution service is just $129, just a tiny fraction of the amount charged by Marketwired. And we don’t charge extra for links, audio, video, or extra words.

As you can see, more expensive doesn’t always mean better. Be savvy with your budget and choose Press Release Jet.

Marketwired Resonate is a cloud-based communication platform for public relations, industrial relations, and marketing professionals. It provides a single solution for news distribution, social communication, influencer targeting, and reporting. Marketwired Resonate helps in creating and uploading content, then the content gets distributed among traditional news channels and posted on Facebook, Twitter, and LinkedIn at the same time. Users can see the summary, get immediate cost estimates, and submit the content for distribution. The solution analyzes and measures results in the same platform to maximize ROI with an in-depth performance report. Users can also use a hashtag and track the social success of the release.

Marketwire, a company best known for its newswire and press release distribution, is today upping its game in another part of its business, the currently-hot areas of social analytics and big data. From today, it is rebranding as Marketwired, and it is naming a new EVP for product and technology — big-data specialist Stu Ogawa, who’s been poached from PRNewswire Pricing— to help put its new focus into action.

The changes, announced in a blog post by CEO Michael Nowlan, come at a time when social media continues to replace older forms of information distribution — one of which, the still-ubiquitous news release, remains Marketwired’s most visible product, and one that it’s been in for 30 years. Just today, the SEC issued a statement about how social media was a relevant and legitimate medium to post public company news — prompted by a status update from Netflix CEO Reid Hastings noting 1 billion hours of streaming watched in June 2012, which sparked some media attention and a subsequent rise in Netflix’s stock price. In this context, Marketwired needs to change with the times or else risk becoming outdated and irrelevant.

“Cloud, social and mobile technologies are fundamentally changing how businesses’ voices can be heard, and the broadcast communication business is becoming more of a conversation business,” COO Jim Delaney told TechCrunch in an interview. The move comes also at a time of more competition for Marketwired, with Twitter, Pinterest, and Facebook, as well as many third parties, also getting more sophisticated in analytics to meet the data demands of businesses using them as the next frontier for marketing and advertising.

This is not to say that press releases are disappearing: “The press release part of the business, the newswire distribution, is very important to what we do,” said Delaney. “It’s just a business that continues to evolve.” This, he said, will include more products to help businesses make their press releases more interactive that can “better connect” with target audiences.

Ogawa tells TechCrunch that he will be starting at Marketwired on April 29, leaving Yahoo only on April 26. His departure from Yahoo comes at a time when the company has been working hard to shore up talent under CEO Marissa Mayer. At Yahoo — which Ogawa still lists as his place of employment on his Prweb Pricing — he is “VP of business intelligence,” wearing as many hats as that vague title might imply. In addition to developing big data, analytics,s and streaming applications, he headed up product, engineering, and QE global teams; developed advertising and mobile enterprise apps; integrated transaction processing systems; and filed intellectual property disclosures.

Ogawa says he is not being replaced: “I have a lot of successors there, so they will divide my role into a few different areas,” he says. On the subject of leaving at a time of big change at Yahoo, he calls the move to Marketwired “a career move that also merges with my personal interests,” adding that “Marissa is doing a stunning job there.”

It looks like that expertise will be put to use at Marketwired. There, he will be in charge of product and technology roadmaps at a time when the company is undergoing a long-term attempt to reposition itself from a press release distributor into a “social intelligence company.” This will not only include adding new products to improve what Ogawa describes generally as “two-way conversations between businesses”, but also more mobile apps.

The change started back in 2010 when Marketwired bought social media analytics company Markeywired Pricing. That bolted on social media analytics services, by way of MAP and Heartbeat, to Marketwired’s core business press release distribution, and brought in clients like Microsoft, Proctor & Gamble, Google, and Coca-Cola as clients for that business. Sysomos, Nowlan writes today, will remain “a very integral part of Marketwired.”

Since then it’s also signed on as a Twitter Certified Partner and offers services like letting clients identify “influencers” on the network. “We are actively in discussions with a number of other social network data providers,” said Delaney. “They are the likely suspects, for example, we would love to have a more deeply integrated relationship with Facebook.” That is to say, today, Marketwired only gets Facebook data that is publicly available and it wants more. “Today they add 10,000 data sources per day and we want access to more,” he adds. Expect more partnership deals announced in the second half of 2013.

Marketwired’s formula so far is proving to be a success. The company is majority owned by Pr Newswire Cost, a sister company to OMERS Ventures, which invests in a number of other social media companies, including HooSuite. Delaney says Marketwired is “incredibly profitable” at the moment, with double-digit Ebitda margins, and the social media monitoring part of its business has grown in triple digits in the last two-and-a-half years since the Sysomos acquisition. No comment on potential IPO plans or other exits, but Delaney does hint that there are some acquisitions that will be disclosed soon.

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