The Dos and Don'ts of Nonprofit Event Press Release Distribution

Nonprofit events are an important part of your organization's mission. They can help you connect with potential donors, raise awareness about your cause, and promote community involvement. But if you're not careful with how you distribute press releases about these events, they'll only get in the way instead! It's important that event organizers realize how vital press releases are to their success--and this post will help you get started on the right track.

Brief overview of the importance of press releases in nonprofit event promotion

Press releases events are the best way to get your message out to a large audience and a wide variety of media outlets. They can be an effective way to get your message out to a wide range of people, including those who don't know you but might be interested in what you have to say or do.

Press releases are also an excellent tool for spreading the word about charitable events and causes that have been organized by nonprofit groups or businesses, as well as sharing news about new programs being launched by nonprofits themselves!

Identify the target audience and choose the right media outlets

• Identify your target audience and choose the right media outlets.
• Don’t make the press release overly promotional or salesy, but do focus on an objective that matches the event's purpose. The nonprofit event press release distribution reality check is a simple way to identify if you're using too much jargon and technical language in your message, so it's important that you know what level of complexity works best for each type of media outlet you're trying to reach with your message!

Don't make the press release overly promotional or salesy

Don't make the press release overly promotional or salesy.

This one is pretty obvious, but it's important to remember that you don't want your press release on event to turn off potential donors and volunteers. Taking this too far can be just as damaging as not doing enough marketing at all.

Keep things simple in language and tone; don't use an overly complicated language, jargon, or technical terms unless absolutely necessary (and even then try to avoid them). And while it's good practice to use numbers when describing how many people you've reached with your event—the details of which will vary depending on where you are hosting it—don't make unrealistic claims such as "we've grown our annual membership by 100%!" Instead show concrete examples of how much more successful this year's event was compared to previous years' events by quoting back specific data points like attendance figures or donations received during registration periods (if applicable).

Define the objective of the event and tailor the press release content accordingly

When distributing a press release, you should clearly define the objective of your event and tailor its content accordingly. The goal is not to include every detail in the release—you'll want to keep it brief and focused on what's most relevant for readers.

You should also make sure that your press release is relevant to what people will see at this particular event. If there is no connection between an event and one of its attendees or sponsors, for example, then it would be better not to include an advertisement about that person's contribution at all (or just mention them by name). Similarly, if someone else has already done such a thing as host another similar fundraiser at another location without mentioning yours specifically beforehand; then again...no need! Just say so instead!

Don't use an overly complicated language, jargon, or technical terms.

Don't use a complicated tone. It’s best to use simple words and phrases that are easily understood by your target audience. This will help you get their attention and make sure they understand what you need them to know about the event or organization being discussed in your press release.

Choose the right target audience for each publication that is likely to cover your event: if it's one magazine for business professionals only then don't send them out; if it's one newspaper aimed at children then don't send them out either; if its another type of publication altogether then make sure it doesn't include any information that could be considered controversial or offensive (such as graphic violence).

Choose the right target audience and media outlets.

• Choose the right target audience and media outlets. The post eventpress release should be written in a friendly tone, so it will be easier for journalists to understand. It should also be written in a way that makes sense, so people can get the message from it easily and remember it later on.
• Review your copy before submitting it for publication. You don't want any typos or grammatical errors—and if possible, don't use contractions like "you know" or "it's."
• Make sure you've included all of your contact information (including email address) up front so people can easily reach out if they have questions about what you've written!

Don't use an overly promotional tone or make unrealistic claims.

• Don't make unrealistic claims.
• Don't use an overly promotional tone or make unrealistic claims.
• Target your press release to the right media outlets that align with your event's purpose and objective, such as local newspapers, magazines and television stations.

Define the target audience and media outlets that align with the event's purpose.

The ideal event press release template is written in a way that makes sense to the audience and is easy to understand. If it's too promotional or makes unrealistic claims, then you run the risk of scaring off potential donors or volunteers.

Additionally, you should avoid using language that isn't commonly understood by members of your target audience. For example, if your event is aimed at families with children under age five, don't use technical terms like "active" when referring to activities for toddlers—it would probably confuse them! Instead choose words like "playtime" or something similar (but not too complicated). And don't make overly complicated statements either; instead focus on what you want people to know about what is happening at your event!

Don't use an overly promotional tone or make unrealistic claims.

Don’t use an overly promotional tone or make unrealistic claims. Your press release should be written in third-person, avoiding any overt marketing buzzwords and jargon. Keep it professional and avoid using analogies that don’t apply to your organization. For example, if you are writing about how your organization is better than other nonprofits because they provide services on weekends, then don't say "we're better than other nonprofit organizations because we offer 24/7 care." Instead say something like "our nursing staff can be reached at any time day or night for assistance with medication management." This way it's clear what kind of service or product you're providing without being misleading about how long it takes someone from the front desk to reach them.

The Nonprofit Press Release Distribution Reality Check

As a nonprofit organization, you may be tempted to think that no one else would want to hear about your press release event. But it's never too early or late in the game to ask for help from other people who are interested in your work or related causes. And don't forget about the internet! You can find plenty of information online—including how-to guides and tips from experts in nonprofit event planning—and there are lots of tools available that will make distribution easier for you (or at least less painful).

You're not alone.

You may think that you are the only one who has to deal with this, but you're wrong. There are lots of people just like you out there and they have been through similar things as well.

You can learn from their mistakes and successes by reading books, listening to podcasts, watching videos on YouTube or even talking with them directly if it's possible for you possibly meet them face-to-face at some point in time during an event where they will be present at your event (which should be rare).

Conclusion

We've seen that the press release distribution process can be challenging, but it's not impossible. We hope that this guide has given you a better understanding of how to distribute your nonprofit event press releases effectively, and encouraged you to give it another go. If you're still having trouble getting your press releases into the right media outlets, we recommend trying out some of our other resources on this site like "The Nonprofit Event Press Release Distribution Reality Check" or "What Your Events Need From A Media Relations Firm". Again, don't give up!

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