Tips for Writing a Press Release That Will Get Accepted

Introduction

In today's competitive news environment, your press release needs to get attention. Here are some tips for writing a press release that will get accepted:

Don't use a template

Don't use a template. If you're writing a press release, then it's likely that your company has an established brand voice. You don't want to mess with the formula that works for your company—so don't try to imitate the submit press release online style of another release in order to fit in with the rest of them. Instead, take inspiration from what works best within your own organization and write in your own voice.

Get to the point

The first step to writing a press release that will get accepted is to get to the point. Don’t waste time with unnecessary information, or include personal information about you or your business. Don’t quote yourself or others too much—it can be distracting and make it hard for readers to understand what you're saying. Cut out words or sentences that don't add to the message; if they do help clarify something but are not essential to understanding what it is you want them to know, then leave them in!

Avoid jargon

The language you use in a press release  submit a press release should be clear and easy to understand. Avoid jargon, buzzwords and other fancy words. Use everyday language that people can relate to.

Write short sentences, with active verbs (not passive ones). Use a conversational tone of voice; this will make your writing sound more informal than formal.

Tell a compelling story

When it comes to storytelling, there's no such thing as too much information. If your press release is long and complex, don't worry—you'll still have plenty of room for a compelling story. The key here is to focus on telling a story that is relevant to the audience and can illustrate your point in a clear way.

It may seem obvious but you should never let yourself get bogged down or lose focus on what matters most: telling an engaging press release submission sites tale that gets people excited about what you have accomplished. Tell them something they haven't heard before; use humour if necessary (and even more so if it works); be sure to end with some kind of call-to-action (CTA).

Find the human angle

The human angle is the relationship you have with your audience. It's about who you are and what makes you unique. It may be a personal story, or it could be something more abstract like the fact that you're a chef or an animal lover.

The best way to find this is by thinking back on past experiences where people connected with your brand or product in some way—maybe they were inspired by something on social media when they saw it; maybe they were actually able to use one of your services at some point; maybe someone told them about how great it was because everyone else had raved about its quality over time. Whatever happened, think back on those moments and see if there's anything specific about them that makes them stand out from other similar examples (or even ones that aren't exactly similar).

Make sure your release is newsworthy

The first thing to consider when writing a press release is whether or not it's newsworthy. If your company is new and hasn't been around long, then the information in your release will be relevant to people who are paid press release submission sites interested in the industry. However, if you're an established company with a long history of success, then maybe not so much.

You'll want to consider what kind of coverage this story would garner on social media: would it get retweeted? Would it be shared on Facebook? Or maybe even mentioned by name in an article on another website (e.g., Forbes)? You should also think about how many times people will read through each piece—if someone shares something once but only checks back every few months or years later...you might not have enough time before they forget who wrote/published it!

Your press release needs to be short and to the point.

• Keep it short.
• Keep it simple. You can't be too complicated in a press release, or your audience will tune out and move on to something else. If you're having trouble keeping things concise, think about how much information submit press releases would fit into one paragraph of text—and then cut that down to size by splitting your sentences into clauses instead of using all-encompassing phrases like "the company."
• Make sure the content of your press release is relevant to the topic of their news story or article - You want them to write about what happened at XYZ Inc., not about how awesome their new product is or what kind of person they are/what they did last weekend/etc...

Conclusion

If you follow these tips, your press release will be accepted and published. The more thorough and professional the writing, the more likely it is to be seen by journalists who might want to include it in their articles.

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