Video has been increasingly common over the last few years all over the world. It's on TV, on social media, in text messages, on banners, in internet commercials, and even on restaurant menus. Since the video has become so popular among the younger generation, making your video has never been simpler. Everyone now has instant access to video recording, editing, and distribution.

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As of late 2016, YouTube was the second most successful social network, followed by Snapchat, Periscope, and Vine. About every big social media platform, including Facebook, Twitter, Google+, Instagram, LinkedIn, and others, has made it easy to post, watch, and post content on their applications and websites. More corporations are launching video marketing campaigns, and as a result, more independent businesses are succeeding. Simply looking at basic video content marketing statistics reveals that marketers have decided that visual content marketing is the way of the future.

Nonverbal contact is shown in the video.

The importance of body language and vocal tone in conveying a message cannot be overstated. To create the right mood, text content relies on precise word usage, punctuation, and visual features such as emoticons. By analyzing body language, vocal sound, and other visual signals, audiences will deduce just what the speaker is attempting to convey through video.

Audiences are drawn in by video.

There is nothing the video can't do with its mix of graphics and music. Viewers are willing to listen and it is the most popular medium, as long as you follow up with useful and succinct material. Businesses may take advantage of this by promoting with videos rather than text and pictures. Consumers are 27 times more likely to click on an online video ad than they are on a regular banner ad. Videos with a catch, entertaining material throughout, and a compelling call-to-action at the end are sure to keep viewers entertained.

The other mediums are subsumed by video.

All other visual and auditory material may be used in the video. A video may be a combination of a podcast and a post, with an unlimited number of photos, infographics, and text. This is something that no other medium can do.

The fact that video is at the top of the virtual food chain proves its dominance. As a video utilizes this inherent strength, audiences are more able to comprehend the message, which leads to a higher willingness to share the video. So, though using a variety of contact methods is the easiest way to meet your audience, if you only have one channel to choose from, you already know what to do.

The video encourages people to share it.

Internet users, as previously said, are naturally more likely to upload videos. They're short, to-the-point, and relatable—all qualities that make them shareable. It's also shown in the figures. When compared to text and pictures, social video attracts 1200 percent more views. As video becomes more socially important, this number is expected to rise.

About everybody you meet has a YouTube or Snapchat account, and they probably use video on Facebook, Twitter, Instagram, and LinkedIn as well. People love videos because they allow them to express themselves, which is why they are so popular.

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